This illustration was done by Oleg Portnoy, design director of Mosaic North America. It portrays Audre Lorde, who the agency says is “a self-described ‘Black, lesbian, mother, warrior, poet, [who] dedicated her life to confronting injustices of racism, sexism, classism and homophobia.” The portrait was the first in the series, posted to the agency’s Instagram on Juneteenth.
It’s Black & White
A group of ad executives from agencies including Courageous, Brown & Browner, Gut San Diego, Made by J, Curtis, The Oneill Code, Modifly and Sauer Works have released a 10-question survey, called “It’s Black & White,” that aims to address the “strained relationship between Black and white people.” The survey asks participants to identify themselves based on the color of their skin and then delves into issues that explore whether, for example, they feel their hard work puts them on a path toward promotion within their company, if they have a close friend who is Black, if they think the majority of police officers are bad and if they truly believe the U.S. is “the land of the free.” Once each question is answered, the platform releases a bit of information on such issues including: “In 2006, one in 10 Americans weren’t satisfied with the freedom in their lives. Today, it’s one in four Americans.” The executives say they hope the project simply “makes people think.”
So far, the data collected has revealed that 55 percent of respondents who are white believe hard work puts them on a path toward promotion, while only 9.8 percent of Black respondents believe the same. When asked whether they think America is truly “the land of the free,” 24.8 percent of white respondents and only 3.92 percent of Black respondents answered yes.
Grubhub delivers AOR duties to 72andSunny
Ad Age’s Jessica Wohl reports: A behind-the-scenes relationship is now being publicly announced. Grubhub hired 72andSunny New York as its creative agency of record late last year. But their partnership was under wraps, until now. 72andSunny New York’s animated “Magic Bag” campaign, which highlights the delivery brand’s rewards program, began running earlier this summer. The agency also worked on developing campaigns that have run during the coronavirus pandemic such as Restaurants are our Family as well as “How New York Still Eats” for its Seamless brand, Wohl writes.
Grubhub began an RFP process late last year, Jessica Burns, VP of brand marketing and creative, tells Wohl. “After rounds of jam sessions on the Grubhub brand, it was abundantly clear that 72andSunny’s perspective aligned with where we wanted to take the brand. Their response to our brief was exciting, smart and challenging; I believe that tension makes for the best work and partnerships, and is ultimately why we chose 72andSunny New York to lead this work,” Burns says.
Grubhub most recently worked with BBH. On the media side, Grubhub has worked with Havas Edge for more than a year. Grubhub has another relationship in the works. It is set to be acquired by Just Eat Takeaway.com, a $7.3 billion deal that is likely to close in early 2021.
Brief mentions
BBDO India has picked up an assignment from Bacardi Global Brands. The spirits manufacturer brings on the agency to lead strategy and creative for its Dewar’s scotch whiskey brand. Bacardi’s other brands include Grey Goose, Bombay and Sapphire, as well as its namesake Bacardi rum.
TBWAChiatDay New York promoted Robyn Makinson to head of design from senior designer. Reporting into Chief Creative Officer Chris Beresford-Hill, Makinson is tasked with “ensuring design continues to elevate client work across the agency’s roster,” according to the shop. Before TBWA New York, Makinson spent time at Ogilvy as well as TBWA’s Paris office.
The Via Agency has won two new assignments: agency-of-record duties for CarGurus and a project with one of Staples’ private-label brands. The agency expects to debut work for both Staples and CarGurus, an automotive website for finding local listing for used and new cars, in the early fall.
Leo Burnett has picked up the creative account of Premier Inn following a pitch “amongst a shortlist of agencies specifically selected by the hotel company as mirroring its brand values,” according to the companies. Leo Burnett’s London agency will handle the business for the U.K. hotel operator, which will include overseeing a new global brand approach in Germany. The pitch was done virtually over four months.
160over90, a creative agency within Endeavor, was appointed by World Table Tennis (WTT) to help develop its global promotion strategy as part of an effort to “elevate table tennis to the global sports elite,” according to the companies. WTT also selected Pumpjack Dataworks to deliver custom digital content to fans; consultancy Gemba to provide further insight and strategy; and WPP’s brand agency Superunion to oversee branding and design initiatives.
Modifly joins the agency roster of Pureboost, which markets itself as a clean energy drink. The independent agency will be working to help the brand expand its offering through a direct-to-consumer strategy, social media management, creative and influencer marketing, as well as paid ads. Gilliam Snyder, marketing director of Pureboost, says the company’s “goal for the year was to diversify our revenue stream beyond Amazon.” Due to the pandemic, Snyder says the brand was forced to think beyond an expansion of its retail offering, which was its initial focus.
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