Company’s are aligning with professional teams to
celebrate the return of athletic competition and to keep their brands top of mind among sports fans.
Dallas Forth-Worth-area sports teams, Texas Rangers, Dallas Mavericks and
Dallas Stars have partnered with Choctaw Casinos and Resorts, the teams’ “official” casino partner in a new campaign.
The humorous creative,
developed with The Richards Group, follows the professional mascots of these teams Captain, Victor E Green, Mavs Man and Champ and the journey they must undertake in order to lose their COVID-19 bad
habits and return to tip-top shape.
Spots show them working out, improving their appearances, and practicing their shooting skills with garbage cans.
The spots will be
running in select markets during MLB, NBA and NHL games on ABC, ESPN and Fox Sports Southwest.
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Northwell Health, New York State’s largest health care provider, through its agency
partnership with Horizon Media, is joining forces with regional sports networks, YES and SNY to salute frontline workers.
The campaign will weave its content as part of special segments via
channel programming, commercials, and Tik-Tok videos. YES’ content will support its team, the New York Yankees, while SNY centers around the New York Mets. Entertainer (and Horizon joint venture
partner) Pitbull will have his song “I Believe That We Will Win” prominently featured in social media messaging.
Samuel Adams is celebrating the return of baseball and its role as the Official
Beer of the Boston Red Sox with a new campaign, “Your Cousin From Boston.”
The creative, developed with Goodby Silverstein &
Partners, pairs the “Cousin” with Red Sox legend Nomar Garciaparra to play off Bostonians pronunciation of the player’s first name as well as “no more.” During the season
additional spots will showcase “Nomah spitting” and “Nomah hi-fives.”
The spot will run during the first inning of NESN’s (New England Sports Network) Opening Day
broadcast on Friday July 24 during the matchup between the Red Sox and Baltimore Orioles at Fenway.
Additional “Cousin” messaging will run across TV, radio and digital.
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