Biden For President, the official campaign website for Democratic presidential nominee Joe Biden, outlined a slew of events over the next 50 days to reach out to Black voters.
The Biden campaign released a set of advertisements focused on Black Americans in battleground states including Arizona, Florida, and North Carolina, explaining why the Biden/Harris ticket is the best choice.
“This latest ad release shows the campaign’s continued push to reach Black voters while offering a snapshot of how different groups of Black Americans are dealing with the reality of living in Donald Trump’s America,” said Symone Sanders, a Biden senior adviser.
The campaign is also running several programs to reach out to Black voters, including its Shop Talk series, a reoccurring program featuring roundtable discussions on the challenges facing Black men across the country. The program was launched on the heels of the Jacob Blake shooting in Wisconsin.
The campaign is also hosting Make it Happen Mondays, a program for Black businesses and business owners. The campaign has also created its Sister to Sister program, which focuses on Black women. Senator and vice presidential nominee Kamala Harris’ first solo campaign event was on the Sister to Sister program.
The campaign also has a gospel program and its HBCU and Black student program, which focuses on the outreach to young, Black students who attend HBCUs as well as Black students who attend other universities.
The programs and ads are a commitment by the Biden/Harris ticket to earn every Black vote.
“We’re literally leaving no stone unturned,” said Cameron Trimble, director of African American paid media for the Biden campaign. “Our campaign is making the largest-ever investment in African American outreach through paid media advertising programs. In addition to that, we’re making the largest ever investment in advertising with Black-owned media to make sure we’re reaching everyone.”
Kamau Marshall, the director of strategic communications for the Biden campaign, said it’s imperative to show Black Americans the damage Trump has caused to them during his first term.
“No I think part of our job is to remind the Black community of this president’s incompetence resulting in a large number of deaths in the Black community related to the coronavirus and the economic effects of the virus for Black Americans. The man has also talked bad about Nelson Mandela and John Lewis and former President Obama, so what we have to do is show people who he is,” Marshall said.
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