Nationwide — Britnee Wheeler, a military spouse and mother of five who is also the founder and CEO of Rose Maternity Co., is thrilled to launch an innovative, patent-pending product to help new moms recover after childbirth. Its called the RoseRelief™ Postpartum Recovery Undergarment and its designed to support and empower new moms during their postpartum journey, allowing them to recover with confidence and comfort.
As a full-time working mom, Britnee faced the challenges of balancing corporate HR leadership roles while raising her growing family, and supporting her husband during deployments. When she could not find a postpartum undergarment that met her specific needs, she took matters into her own hands and created her own.
The signature RoseRelief™ Postpartum Recovery Undergarment is a soft, washable, full-coverage, size-inclusive (up to 3X) undergarment with adjustable sides for customizable compression, providing optimal abdomen support & fit. It features a patent-pending pocket to hold their SoothingPetals™ Ice/Heat Gel pack, elongated to give discrete comfort to the vaginal area, lower back pain, and hemorrhoids.
“After childbirth, finding supportive and comfortable undergarments should be the last of a mom’s worries,” says Britnee. “Sure, the nurses will hand you a massive brick of an ice pack after delivery, but you won’t be eager to tuck that into your pants anytime soon. The traditional mesh underwear you receive leaves you holding the bag – literally. Your focus should be bonding with your newborn – not managing leaks and abdominal pain when your hospital undergarments failed you.”
Wheeler understands firsthand that regular discomfort is a reality as a mother recovers from delivery, whether it’s tenderness, sutures, cesarean incision, hemorrhoids, or back pain. One of the missions of Rose Maternity Co. is to spread awareness regarding all facets of pregnancy, childbirth, and motherhood while finding innovative ways to soothe and provide comfort to the aches and pains of a mother’s body inside and out.
“Not only will our patent-pending technology be used to alleviate pain from postpartum recovery, we will also utilize the undergarment and ice/heat gel pack to help moms and teens recover from menstrual cycle pain, endometriosis, and hysterectomies,” says Wheeler.
Rose Maternity Co. aims to provide education, awareness, and products to increase positive health outcomes for postpartum mothers and combat disparities disproportionately affecting women of color. Rose Maternity Co. is committed to making a difference in the lives of new mothers and their families.
Join us in celebrating the launch of the RoseRelief™ Postpartum Recovery Undergarment, a product created with love, passion, and genuine care for mothers everywhere. Experience postpartum recovery like never before – with confidence, comfort, and support.
For more information about Rose Maternity Co. and the RoseRelief™ Postpartum Recovery Undergarment, please visit RoseMaternityCo.com
Also, be sure to follow them on Instagram @rosematernityco
Rose Maternity Co. is an inclusive brand that provides innovative postpartum products that support and empower new moms during their postpartum journey, allowing them to recover with confidence and comfort. Their signature RoseRelief™ Postpartum Recovery Undergarment is a soft, washable, full-coverage, size-inclusive (up to 3X) undergarment with adjustable sides for customizable compression, providing optimal abdomen support & fit. Featuring a patent-pending pocket to hold their eco-friendly SoothingPetals™ Ice/Heat Gel pack, elongated to give discrete comfort.
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