By Megan Sayles, AFRO Business Writer,
Report for America Corps Member,
msayles@afro.com
It’s time to break out your finest pink and white attire because the premier Black-owned festival for wines, champagne and lifestyle, Célébrez en Rosé, is returning to Washington, D.C. and Chicago this June.
This year marks the festival’s third anniversary in Washington, D.C., which will be held on June 11, as well as the inaugural launch of the event in Chicago, which will be held on June 25.
As part of the celebration, pop and R&B singer Robin Thicke will headline the festivals. Other musical guests include DJ Jazzy Jeff and contemporary R&B singer Tamia, who will perform at the Washington D.C. event, and singer-songwriter Mŷa and American rapper MC Lyte, who will perform in Chicago.
“It’s not like a jammed, shoulder to shoulder music festival. It’s really about looking beautiful, laying out on picnic blankets provided by us, enjoying fine wines, champagnes and cocktails and taking amazing photos that will capture the moment with the photo installations that we and our partners provide,” said Cleveland Spears III, executive producer for Célébrez in Rosé.
Spears is the president and CEO of full-service marketing and advertising agency Spears Group, the parent company that owns and produces Célébrez en Rosé, and he established the event so African Americans could attend a wine festival that was tailored to them.
The festival initially launched in May 2018 as the Fête du Rosé in Atlanta, and since then, it has been renamed and expanded to D.C., Houston and Chicago. Its signature picnic style fosters a sense of community in attendees and allows them to personalize their experience.
Guests are permitted to bring their own fare, such as charcuterie boards and dessert trays, and they are given a complimentary picnic blanket to relax on. They also have access to giant lawn games and inventive photo installations.
“We’re featuring all Black wine brands this year, and for most of our events, the partners we are working with are Black-owned businesses whether it’s the food trucks that are selling to our guests, or the security and sanitation company we’re hiring,” said Spears. “We are very intentional about who we hire, who we work with and who we provide a platform for.”
Black Girl Magic Wines, Michael Lavelle Wines and La Fête Du Rosé comprise the partnering wine brands for the 2022 Célébrez en Rosé festivals.
Ticket options range from general admission to VIP cabana, but the most popular ticket is the wine admission, which comes with a bottle of rosé, a souvenir wine glass and a souvenir wine bottle bag.
“We hope folks come out, make memories and meet new friends. We just want it to be a good experience so folks will come back next year,” said Spears.
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