Eventually, after sending out the proposal, Shelton began to receive free CDs and advance screening passes for films to be distributed within the shop. Wil Power’s beginnings were humble and, today, the agency has a network of over 100,000 Black-owned barbershops and salons. Shelton, who referred to himself as “a marketer disguised as a barber,” feels fortunate that he was able to see this “blindspot,” as he’s more than aware of the impact shops and salons have on pop culture:
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