“I had four staff members quit due to COVID,” Broughton-Mole said. “It has been a big challenge.”
“We do everything we can to stay afloat,” she said. “I am honored to be a part of the team at Magnolia Mall. I see it as an honor and a privilege.”
Broughton-Mole said help with advertising and marketing would be a big plus. She said because she doesn’t have a store front her business isn’t listed on the directory. She needs help with exposure.
“I think the mall staff is awesome,” Broughton-Mole said. “They take care of us, but more marketing would help. That is the key.”
Sylvia Williamson, owner of Sweeter Than U, has had a business at Magnolia Mall for two years in April. She said her kiosk is in front of Foot Locker, where she sells cupcakes, brownies, cake squares and other sweets.
“Business has been very slow,” she said.
She said foot traffic in the mall has dropped off since COVID. She closed her business from March 17 to June 4 due to COVID over concern about people picking up the food.
“I think all businesses are having difficulty, not just Black-owned businesses,” Williamson said.
She said more collective advertising by the mall would be helpful. Williamson said she is appreciative that the mall is trying to help its tenants during this difficult time.
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