To no great surprise retail kingpin Mike Ashley’s Frasers Group is in for Debenhams at the 11th hour.
Ashley has been the great dealmaker of the high street in recent years and after JD Sports pulled out of its own deal for the department store it felt almost inevitable he would throw his hat into the ring.
Having acquired another ailing chain in House of Fraser in 2018, you can see what Ashley’s playbook is likely to be with some store closures a relative certainty, perhaps even more so given House of Fraser and Debenhams stores will often sit cheek by jowl. He will also look to drive a hard bargain with landlords.
Ashley might be interested in some of Debenhams’ in-house brands which he might then be able to sell in other outlets.
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