RACINE — Shakeeus Graves knows that sometimes, a scent can make or break a first impression of home.
That’s why her house always smells good, often thanks to her own candle and wax melt creations. Graves is the owner of Black Essence Candles, an online candle company selling homemade home fragrances.
Shakeeus Graves is the owner of Black Essence Candles.
“I’ve always loved buying candles and burning candles,” said the mom of two. “I was always burning candles, but they never really lasted long. And so I started making them and testing them to see if I could make my own scents.”
Signature scents include CoCo Cashmere, warm vanilla musk; Kingston Sunrise, fruity and tropical; 90’s Cartoons, reminiscent of sweet cereal; and Man Cave, woodsy and clean.
Her candles can be purchased at www.blackessencecandles.com, or locally at Perennial Soaps, 316 Sixth St. in Racine, and Shonda Locs, 1341 52nd St. in Kenosha. Graves also often attends craft fairs in surrounding areas; she typically announces her future stops at Facebook.com/BlackEssenceCandles.
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Shakeeus Graves is pictured at a craft fair with her booth, Black Essence Candles.
90’s Cartoons wax melts from Black Essence Candles are shown here.
Black Essence is not Graves’ first business venture. She previously sold jewelry for another company for some time. But Black Essence is the first one she has been able to create from the ground up herself.
“I wanted to do something myself,” she said. “My own rules, my own labels, my own blends. It’s something I’m passionate about and enjoy.”
Graves, a Park High School graduate, is a full-time social worker in Racine County. She earned her bachelor’s degree in sociology and criminal justice from the University of Wisconsin-Parkside, then pursued her master’s degree in social work at the University of Wisconsin-Madison.
As far as making candles goes, she was only an enthusiast before she jumped into creating her own in March 2020. After perfecting the process of candle-making, which she said can be very tedious and full of trial and error, she began making sales in November of that same year.
Black Essence Candles’ Christmas collection from the holidays of 2021.
“You have to get the right wicks, you have to make sure the jars work,” Graves said. “It was a long testing phase, because you want to make sure it’s right.”
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Graves named her company “Black Essence” after her identity and culture as a black woman, a concept also applied to some of the scents. For example, Kingston Sunrise was modeled after the vibe of having a fruity drink in Jamaica.
“I’m proud of it,” she said.
Outpouring of support
When her business was just starting, Graves mostly sold candles to family and friends. Since her business has picked up from attending local craft fairs and selling online, she has had customers from all over the country interested in her candles.
“It’s a one-woman show” of candle-making, Graves said, except for when her mother, Pattee, helps her at craft fairs or her boyfriend helps her create a scent. So it’s gratifying when new customers recognize her work, especially when a majority of what she knows is self-taught.
Pattee Graves, whose daughter, Shakeeus, owns Black Essence Candles, works the table at the African American Chamber of Commerce Greater Racine’s business expo in this file photo from August.
“I do feel empowered that I’m able to everything and just learning everything myself in having my own business,” Graves said.
Pattee said she feels proud whenever she witnesses customers give positive feedback at craft shows. There are some customers who even follow the pair across the county just to buy Shakeeus’s candles.
“It’s something we do as a mother and daughter,” Pattee said. “We get a lot of compliments. It makes me feel proud. (Shakeeus) goes the extra length to make sure the candles smell good, and burn well.”
In photos: African American Chamber of Commerce hosted business expo over weekend
Members of the AACCGR
From left, GeorgAnn Stinson, Nikki Payne and Anita Cruise are members of the African American Chamber of Commerce Greater Racine. They are pictured here on Saturday during the chamber’s business expo.
Diana Panuncial
Dancing together
Tre Williams of the Racine Family YMCA-George Bray Branch and Dasheika Kidd, program manager at Housing Resources Inc., dance during the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Big City Brims
Delicia and Carter Evans of Big City Brims were at the African American Chamber of Commerce Greater Racine business expo on Saturday.
Diana Panuncial
A purchase at Plush Clothing
Yolanda Coleman, owner of Plush Clothing in Downtown Racine, speaks with a customer after she makes a purchase at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
2 Swift Suits
Eric Dogans, owner of 2 Swift Suits in Downtown Racine, was at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Bling & Things LLC
Bling & Things LLC held a table at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Besifai
X’Zandria Weil, owner of Besifai and creator of a guided journal, was at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Black Essence Candles
Pattee Graves, whose daughter, Shakeeus, owns Black Essence Candles, works the table at the African American Chamber of Commerce Greater Racine’s business expo in this file photo from August.
Diana Panuncial
Cops ‘N Kids Reading Center
Heather Ortiz and Sue Smith of the Cops ‘N Kids Reading Center were at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Buses and pencils
Two little boys grab some goodies from the Cops ‘N Kids Reading Center’s booth at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Cassandra Sweet Breads
Cassandra Sweet Breads was at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Prepping Beauties
Prepping Beauties was one of a few food vendors at the African American Chamber of Commerce’s business expo on Saturday.
Diana Panuncial
Harper Tax & Financial Literacy Group
Kenny Harper, agent/financial specialist at Harper Tax & Financial Literacy Group, smiles for a photo during the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
M. Dika Dermatology
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Women in healthcare
Dr. Sharee Chance-Lawson, Family Medicine & Weight Loss, IPW, and Debbie L. Reddick, Blue Door Dental, pose for a photo at the African American Chamber of Commerce’s business expo on Saturday.
Diana Panuncial
Relay For Life
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Forefront Dermatology
From left, Ivana Alaniz, Kyara Johnson and Jerrilyn Johnson were at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Vaccine champions
City of Racine Vaccine Champions Whitney Green, Maliyah Miller and Berenice Lorenzo were cheering those getting vaccinated at the African American Chamber of Commerce Greater Racine’s business expo on Saturday.
Diana Panuncial
Getting vaccinated
Sylvester Williams gets his COVID-19 vaccination at the African American Chamber of Commerce Greater Racine’s business expo, where City of Racine workers were stationed to give vaccinations, on Saturday.
Diana Panuncial
Professional Women’s Network for Service
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Urban League of Racine and Kenosha
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WWBIC
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Racine Family YMCA-George Bray Branch
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Greater Racine County/Business Lending Partners
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Rob’s Fragrance Oils
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