As we close Black History Month 2021, one question remains. Of all African American / Black sports executives in the San Francisco, Oakland, San Jose Bay Area, who makes up the list of the “The Most Influential African American / Black Sports Executives”? (And for those curious why I would use “African American / Black”, the primary concern is with search engine optimization and cultural habit: some prefer “African American” and others “Black”, so this is an attempt to capture both desires.)
Well, the hard truth is this: everyone you can name, and because compared to their white counterparts, the list is not a long one, to say the least. And who’s left off of a list demonstrates how little the person who makes such a list knows.
Since I can now says that I’ve been around awhile (and active in local sports media and also as a sports executive since 1993), I believe I can put together a definitive list almost everyone can agree on.
At first, I left out sports media personalities, but upon reflection, what better group of people can count as “influencers” than those who cover sports? But then, when we look from a media executive standpoint, we have to include people who actually run media organizations, either as publishers or editors or television anchors, or some combination of both.
So, with that, here is the list in alphabetical order, and which includes active executives and “legends”, or people who moved, retired, or passed on, but made a giant, notable, mark. Also, I left out elected officials who sat on boards because they are public officials who are overseers, and not called on to be specialists in the sports industry in any way.
Zenophon Abraham – Zennie62media, Inc. Founder and CEO, Sports Business Simulations Founder and CEO who’s Oakland Baseball Simworld game was used at University of San Francisco and 40 colleges and high schools and including interns of Giants, Raiders, and A’s between 2003 and 2010, Oakland-Alameda County Sports Commission Founder, Executive Director, who formed Oakland’s competitive bid to host the 2005 Super Bowl competition won by Jacksonville in 2000. I am now the only person in NFL history to have formed a bid for Oakland to host a Super Bowl Game. It wasn’t an easy job, and very complex and emotionally taxing. The work I did was recognized by the late Kansas City Chiefs Owner Lamar Hunt, and Indianapolis Colts Owner Jim Irsay, as well as current NFL Commissioner Roger Goodell and former Raiders CEO, now CBS Sports Analyst, Amy Trask. It formed my relationship with the NFL that lasts to this day. Moreover, as the Oakland Tribune noted in December of 2000, I did it single-handedly.
And prior to my Super Bowl work, I was Economic Advisor to Oakland Mayor Elihu Harris from 1995 to 1997, and the Mayor’s point person on matters regarding the Raiders, Oakland A’s, and Golden State Warriors, as all were tenants at the Oakland Coliseum Complex, which Oakland and Alameda County owned then, and now. While in that position, I worked with the NFL to re-establish the 49ers / Raiders Preseason Game.
Nana Attakora – Oakland Roots Professional Soccer Team Assistant Coach
Ray Bobbitt – Ray launched a community, grass-roots effort to save the Oakland Raiders, bankrolled the initial City of Oakland lawsuit against the NFL and the Raiders, and now heads the African American Sports Investment Group that’s focused on forming a group of black owners of an NFL franchise for Oakland.
Mike Brown – Associate Head Coach For The Golden State Warriors
Paul Cobb – Publisher of The Oakland Post Newspaper and The Post News Group.
Bill Duffy – Famed NBA Sports Agent
Dr. Harry Edwards – Famed UC Berkeley Professor and NFL Consultant who encouraged the late San Francisco 49ers Coach Bill Walsh to form what is now the NFL’s Minority Coaching program, and has played a key role and served as a public face of the league’s social justice awareness program.
Allison Furch – BDA Sports Management
Gail Hunter – Golden State Warriors Vice President of Public Affairs and Event Management. I was informed that Gail was hired by Apple.
Henry Gardner – Current Oakland Alameda County Coliseum JPA Executive Director who was Oakland’s longest serving and first black City Manager, and a noted expert on bond financing.
Aaron Goodwin – Aaron Goodwin is the Founder and President of Goodwin Sports Management. The man known for packaging $120 million worth of deals for LeBron James also sat on the Oakland Alameda County Coliseum JPA. Now, his practice is in Seattle, but since his roots are in Oakland, he’s listed here as active and not a legend.
Vernon Glenn – Long time, legendary KPIX Sports Anchor.
Richard Gayle, M.D – The team doctor for the San Jose Earthquakes.
Terrell Lloyd – Mr. Lloyd is with the San Francisco 49ers as their full-time lead team photographer and managing all of the organization photography services.
David Kelly – Golden State Warriors noted lead Lawyer.
Arif Khatib – African American Sports Hall Of Fame Founder and Executive Director.
Shaun Livingston – Golden State Warriors Director of Player Affairs & Engagement
Ronnie Lott – Real Estate Developer and Investor who formed group to build stadium for Raiders in Oakland.
Marshawn Lynch – Sports Team Owner of The Oakland Panthers
Martin Mayhew – 49ers Player Personnel Director just hired by The Washington Football Team
Bernard Muir – Stanford Athletic Director
David Shaw – The Bradford M. Freeman Director of Football, Stanford Football Head Coach, and holder of best record in Stanford History.
Taj Tahombe – Famed Oakland Athletics Community Representative
Mike Taylor – Legendary Oakland Raiders / Las Vegas Raiders Director Of Public Affairs.
(Legend) Al Attles – The late Golden State Warriors Head Coach and General Manager.
(Legend) Dusty Baker – Former SF Giants Manager who steered the SF Giants to The World Series.
(Legend) Robert Bobb – Former Oakland City Manager / City Administrator is Founder and President of Robert Bobb Group, and former Washington D.C. City Administrator, who built Nationals Stadium and brought the Montreal Expos to D.C. He’s currently working with Ray Bobbitt on the African American Sports Investment Group. Mr. Bobb was also the person who put me in charge of Oakland’s Super Bowl Bid. Out of 11 cities, Oakland emerged as a finalist against Jacksonville, and Miami, for the right to host the 2005 Super Bowl that J-ville won.
(Legend) Kofi Bonner – The Cal dual masters degree (architecture and planning) grad, and my classmate, went on to become a famed economic developer who ran the Emeryville, San Francisco, and then Oakland Redevelopment Agencies. Then, in 1998, Kofi was hired by Carmen Policy, then the new President of The Cleveland Browns, to be the organization’s Chief Administrative Officer. He directed the building of the Browns new stadium, after being rebuffed in a similar attempt in San Francisco, for the 49ers in 1997. Now, Kofi is CEO of Bedrock, the development company owned by Cleveland Cavaliers owner Dan Gilbert.
(Legend) Robert Brown – Mr. Brown was Founder and President of sports marketing firm Sportsvisions for 16 years. He was on the Board of Directors of The Oakland Alameda County Sports Commission and played a key role in Oakland’s 2005 Super Bowl Bid. Today, Robert is Senior Vice President Business Development at Carol H. Williams Advertising.
(Legend) Morris Bradshaw – Retired Oakland Raiders Executive Assistant
(Legend) Todd Bozeman – Disgraced Cal Basketball Head Coach was also UC Berkeley’s first Black Head Coach, and managed a group of young stars led by Jason Kidd to the Golden Bears to three NCAA tournaments in four seasons. What did Todd in was a complete lack of any mentor to help the young coach with the pressure of being Cal’s first black head coach. As one who covered the team for The Montclarion in 1994, I witnessed that first hand. While Todd’s sometimes poor judgement follows him to this day in the case of Morgan State, his ability to get his squads to the NCAA Tournament at both Cal and at Morgan State is notable. I have always prayed for Coach Bozeman to reach unblemished success.
(Legend) Curt Flood – The late Oakland-grown MLB legend changed the contract playing field for baseball, forever. The definition of baller.
(Legend) Dennis Green – The late coaching legend was Stanford’s first Black Head Coach, who defied the odds and beat Notre Dame in 1991. He went on to coach in some of the NFL’s greatest games with the Minnesota Vikings and The Arizona Cardinals.
(Legend) Ralph Grant – The Late Founder of Oakland-based Grant & Smith CPA was also a sports agent who, in 1991, got former Notre Dame wide receiver/kick returner Raghib “Rocket” Ismail to pass on the NFL to sign a then-record contract worth up to $26 million with the Canadian Football League’s Toronto Argonauts.
(Legend) Hue Jackson – Oakland Raiders second Black Head Coach.
(Legend) Reggie McKenzie – Oakland Raiders Legendary General Manager, was the first Black GM for the Silver and Black.
(Legend) Joe Morgan – The great Oakland A’s Houston Astros, Cincinnati Reds, and San Francisco Giants player was also a very good and popular national broadcaster for many years. For years, he lived just a block from Skyline High School in Oakland.
Belva Davis Moore – The first female African American television anchor on the West Coast with KPIX, Channel Five. Belva Davis covered the news of allegations of racial discrimination at San Jose State University, from a group of African American athletes led by Dr. Harry Edwards, in 1967.
(Legend) Frank Robinson – The famed McClymonds High School grad and teammate of Bill Russell went from being a legendary baseball player to the San Francisco Giants, Baltimore Orioles, and then Montreal Expos / Washington Nationals team manager. Frank Robinson also has a place in my personal history as I worked to get him to be the owner of the Oakland Athletics in 1996. When I was Economic Advisor to Oakland Mayor Elihu Harris, I was trying to pair him with Magic Johnson and real estate developer John Kehrotis, but, sadly, the effort faded.
(Legend) Bill Russell – First Black Basketball Head Coach
(Legend) Art Shell – Oakland Raiders Head Coach Legend and first Black Head Coach, and first re-tread Black Head Coach.
(Legend) Tyrone Willingham – Stanford Head Coach Legend was second Black Head Coach in Cardinal History. Betweeen Green, Willingham , and Shaw, they only lost the Cal / Stanford Big Game once.
Well, that’s a list but still not an extensive one. Whereever I looked, the number of black executives when compared with white counterparts was woefully small. And some organizations, like the San Jose Sports Authority, had no African Americans on its staff on its website, or board of directors. Stanford Athletic Director Bernard Muir has an advisory role outside of the board – moreover, he’s the only black person and you have to scroll way down to even see him. On top of that, the list of black women is tiny, and this at a time when, nationally, Black female sports executives are growing in number and influence.
If there’s any Black Bay Area Sports Exec I have left off, and who’s a good candidate for the list, please feel free to email me at [email protected].
Stay tuned.
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