Examples of unscripted programming’s dominance abound. The genre gave Discovery the money to complete its $43 billion April merger with Warner Bros. In October, it propelled onetime alternative exec Rob Wade to the top post at Fox Entertainment. And as many cable networks wave the white flag, it’s allowed Bravo to thrive and even segue into the events space — recently luring 30,000 attendees to BravoCon in New York. Sure, it may never be as sexy as scripted — figuratively, that is … there’s still quite a bit of sex in reality TV — but unscripted bankrolls Hollywood. So, when revisiting its rundown of the most powerful players in the arena for the first time in seven years, THR looked to the ones truly wielding that power: the producers who know how to deliver both quality and quantity in a market where there aren’t enough suppliers to keep up with the demand. Yes, there’s some talent and other wild cards in the mix. But this is reality TV. Predictable would be boring.
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